concept & creative direction
We believe that all projects are more meaningful and more beautiful when they are rooted in story. having a strong clear conceptual direction, rooted in your brand or organization’s values, will help to keep all elements on topic while designing your project. along with visual research curated for your project, we work with you to develop guiding principals, project manifestos and visual presentations to guide the creative process. We will help you with this crucial first step that will set the tone for your entire project.
our concept & creative direction services include:
visioning and creative brainstorming sessions and charettes
design research and mood boards
digital and analog presentations in form of pdfs, booklets, or digital presentation.
guiding principals and project goals
creative concepts
project planning and zoning
experiential graphic design
good EGD expresses brand stories clearly, and guides visitors through environments in a way that makes good sense. great egd does this with elegance, while seamlessly working with the architecture. Great EGD is not applied, it is integrated. great egd is both helpful and memorable; simple and beautiful; innovative and timeless. we strive to design great egd that is respectful to the architecture, while both inspiring and helpful for the user.
our EGD services include:
egd design packages from concept thru construction
brand storytelling
branded environment design
art direction and concept development for place making
environmental and experiential graphic design planning
signage and wayfinding art direction
public art planning
project planning and zoning
color & print design
as coco chanel is thought to have said: if you’re feeling down just put on some red lipstick. color has the power to inspire happiness and joy, to create a mood, to highlight an innovation, to help guide a path, to tell a story. color can make or break a design; with the wrong colors, no one will fall in love with your product and your interior may feel dull. while subjective, color often is the mysterious magic in a design and we believe it is often the aesthetic element that moves us all the most.
color & print services include:
color concept for seasonal product
color palette design
color application
color for footwear, apparel, accessories
print & pattern
color for environments
materials & finishes design
