I love collaborating with teams
to uncover the best ideas,
shape a shared creative vision,
and bring brands to life through thoughtful
and beautiful retail experiences.
Nike Global Retail Stores
Lead Experience Designer
Global DTC Flagship Retail Stores
I played a key role in helping reimagine Nike's direct-to-consumer retail experience during a transformative period for the brand, developing new approaches to brand and product storytelling, digital and analog installations and immersive brand experiences for flagship stores around the world.
Working closely with cross-functional teams, I created concepts, installations, and permanent and seasonal experiences that connected local culture, sport, innovation, and heritage to the retail environment.
I was the lead designer for stores in Portland, San Francisco, Chicago, Eugene, New York, China and Japan helping establish a new direction for Nike's global retail experience.
Contact me to see the full case study.
Quay Australia
Creative Director
Brand Experience + Retail Design
As Creative Director at IDL Worldwide, I collaborated with Quay Australia and the team at IDL to develop the creative vision for the brand's first flagship retail stores in the United States, in two locations in California (Brea + San Diego). Together, we translated Quay's bold digital identity into immersive physical experiences that blended fashion, storytelling, and accessible luxury.
I helped shape the creative vision, experience design, and interior concept—bringing together materials, merchandising, digital experiences, and brand storytelling to create flexible retail environments that encouraged discovery, social interaction, and an authentic connection to the brand.
![QUAY_Store Development R3_050517[2]_Page_06.png](https://images.squarespace-cdn.com/content/v1/63a4cb4c15ea2b3d7e92320f/2581164b-9033-4c1c-8e77-7d2bf64a8559/QUAY_Store+Development+R3_050517%5B2%5D_Page_06.png)
Nike Seasonal Initiatives - Visual Display + Windows
Creative Director
At IDL Worldwide, I served as Creative Director for Nike's retail account, leading the creative development of brand experiences across key retail locations.
From product launches and seasonal campaigns to immersive store takeovers, window displays, and merchandising environments, I translated Nike's brand stories into physical experiences that connected consumers with product in memorable ways.
This role strengthened my passion for creating experiences where storytelling, product, architecture, and brand come together to shape how people experience a place.
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Coca-Cola
Brand Experience + Retail Design
As Creative Director at IDL Worldwide, I collaborated with Coca-Cola and the team at IDL to envision a series of retail experiences that celebrated the brand in new and engaging ways. The work included a scalable retail strategy for the Asian market, a branded retail concept for Universal Studios, and a contemporary reimagining of the Coca-Cola Soda Shop for the company's Atlanta headquarters.
Across each project, I helped shape the creative vision, storytelling, and experience design—exploring how retail environments, brand storytelling, materials, merchandising, and digital experiences could deepen the emotional connection between people and one of the world's most iconic brands.
